This guide explains how to view detailed statistics for your Google Ad Campaigns using the Ad Manager statistics tab in HighLevel. You can review performance at a campaign, ad group, ad, and keyword level, enabling better optimisation and ROI analysis.

TABLE OF CONTENTS

• Step 1 | Access the Statistics tab
• Step 2 | Understand the conversion summary panel
• Step 3 | Performance Analytics
• Step 4 | Dive Into Campaign-level metrics
• Step 5 | View detailed Statistics for an Individual Campaign
• Notes:

Step 1 | Access the Statistics tab

1. Navigate to Ad Manager.

2. Click on the Statistics tab at the top of the screen.

3. Select Google from the platform dropdown.

4. Choose a date range to filter the results.

Step 2 | Understand the conversion summary panel

The top section of the Statistics view includes a high-level Conversion Summary with the following metrics:

• Impressions: Total times your ads were displayed.

• Clicks: Number of user clicks.

• Conversions: Completed actions attributed to the campaign.

• Average CPC: Average cost-per-click.

• Cost per Conversion: Calculated cost to acquire one conversion.

• CPM: Cost per thousand impressions.

• Client Spends: Total ad spend by the account.

Step 3 | Performance Analytics

Just below the summary, you will find Performance Analytics in a visual graph format:

• Impressions graph shows how visibility trends over time.

• Clicks graph reveals engagement volume.

• Conversions graph helps track conversion trends.

You can use these visuals to understand campaign behaviour and spot anomalies or opportunities.

Step 4 | Dive Into Campaign-level metrics

Scroll to the Campaign Details table to analyse all your campaigns:

• Clicks, CTR, CPC, Impressions

• Sales, Revenue, ROI%, Leads

• Cost per Lead (CPL), Cost per Sale (CPS)

Use the search bar to look up a specific campaign and export or customise columns as needed.

Step 5 | View detailed Statistics for an Individual Campaign

1. From the campaign list, click on a campaign name.

2. This opens the campaign dashboard with deeper insights at three sub-levels:

   • Ad Group Performance: View metrics like clicks, impressions, conversions for each group.

   • Ad Performance: Understand how each creative performs within ad groups.

   • Keyword Performance: Discover which keywords are driving results or underperforming.

This granularity helps you:

• Pause low-performing ad groups or keywords.

• Adjust budgets to high-performing segments.

• Optimize creatives that show strong engagement.

Notes:

• Data refreshes periodically. Allow some time after publishing before metrics populate.
• Zero conversions may indicate issues with tracking setup or landing page performance.
• Use consistent date ranges for accurate comparisons.