Why Reviews and Reactivation Are Your Secret Growth Channels
You can be the best stylist, brow artist, or skin expert in town — but if your Google listing shows 3 reviews from 2021, it doesn’t matter. Clients trust word of mouth, and in today’s world, that “word” shows up as a glowing 5-star rating.
On the other end, your old clients? They’re just sitting there — untouched, unbooked, unprompted. Most aren’t gone forever. They’ve just been neglected.
This playbook will help you:
Turn every happy appointment into a public 5-star review
Build automations that make reviews roll in without awkward asking
Win back lapsed clients and no-shows through strategic reactivation flows
TABLE OF CONTENTS
- Why Reviews and Reactivation Are Your Secret Growth Channels
- Step 1: Automate the Ask — Reviews Without the Awkwardness
- Step 2: Show Off Your Glow — Display Reviews Onsite and On Auto
- Step 3: Reactivate Clients Who’ve Gone Quiet
- Step 4: Bring Back the No-Shows — Gracefully
- Step 5: Track Your Reputation Like You Track Your Appointments
- Final Words: Reviews Build Trust. Reactivation Builds Revenue.
Step 1: Automate the Ask — Reviews Without the Awkwardness
Every single happy client should be nudged (gently, automatically) to leave a review within 1–2 hours of their visit.
Here’s how:
Create a post-appointment workflow in GHL
Add a trigger: “Appointment marked as completed”
Add a 1-hour delay
Send a short SMS or email like:
Text Template: “Hey [First Name], we loved having you in today! If you’re happy with your glow-up, we’d be so grateful for a quick review. It helps others find us and keeps us shining ✨ [Review Link]”
Include a direct Google review link (not your homepage!)
How to Request Reviews Automatically
Step 2: Show Off Your Glow — Display Reviews Onsite and On Auto
Once those glowing reviews start coming in, you want them working for you 24/7 — not just buried on your Google page.
Do this:
Add a live review widget to your website or booking funnel
Feature the most recent 5 reviews
Bonus: Add photos or highlight reels with UGC or testimonials
Example: Add a section on your facial service page with a headline like:
“Real Clients. Real Glow-Ups.” ⭐⭐⭐⭐⭐ “The best facial I’ve had in my life. The ambiance, the hands, the results? 10/10.” – Jane
How to Embed Reviews on Your Website
Step 3: Reactivate Clients Who’ve Gone Quiet
Your regulars from last year? The ones who loved your deep-clean facials or always came for brow tinting before holidays? They're not lost. They're just waiting for a nudge.
Build a Reactivation Workflow
Start by segmenting clients based on time since last visit:
30 days
60 days
90+ days
Use smart lists or custom fields to trigger targeted messages.
Sample Message Flow:
“Hey [Name], it’s been a while since your last visit to [Salon Name] — how about a little pick-me-up? Book this week and get a free under-eye mask with your facial ?♀️”
You can:
Offer a small gift (add-on service, ₹200 off)
Include a direct booking link
Set urgency with “This week only” or “Last 5 slots”
How to Build a Client Reactivation Campaign
Step 4: Bring Back the No-Shows — Gracefully
No-shows don’t always mean lost clients. Sometimes they forgot. Sometimes life got in the way.
Here’s how to handle it:
Create a separate pipeline stage or tag: “No-Show”
Build a 2-step workflow:
First message: A warm check-in 2 hours post missed appointment
“Hey [Name], we missed you today! Everything okay? Want to reschedule?”
Second message 24 hours later with a reschedule link and bonus:
“We totally understand! If you rebook this week, we’d love to gift you a 10-minute head massage on the house ?”
Make it easy. Make it warm. Make it worth coming back.
Pipeline Setup for Client Status
Step 5: Track Your Reputation Like You Track Your Appointments
Inside your GHL dashboard, go to the Reputation Tab. Here, you can:
See how many new reviews came in this week
View star ratings, sentiment breakdown, and response rates
Reply to reviews directly (never let one sit unanswered)
Make this part of your weekly routine. 5 minutes on Friday = lifetime value.
Final Words: Reviews Build Trust. Reactivation Builds Revenue.
This isn’t just about stars and systems. It’s about creating momentum.
One review brings another. One win-back message rebooks a client. One smooth reactivation fills a day that would’ve been empty.
You already deliver the service. Now let your systems keep the conversation going.
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